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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #225

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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Google Quality Raters Guide Updated
  • Quality Raters Guide Changes How Local Results are Reviewed
  • Only 2% Of Users go Past Page 1 in SERPs
  • No Click Searches Reach 50%
  • New QRG Seeking More Details
  • Google Adds Package Tracking to SERP
  • Google and Genius Litigation

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines.
References:  Search Engine Land and SEM Post

04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area.

07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why’s and hows of the new data indicating only a few people are going past page 1 in SERPs.

09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light..

16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics.

18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google’s service.

20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #222

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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Misquoted And Misunderstood, Why The Search Community Don’t Believe The WSJ About Google Search
  • Local Algo Update
  • Is Reciprocal Linking Good for SEO?
  • Disavow
  • Bing Has Been Doing The BERT Thing Since April

The full video

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Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

01:22 Misquoted And Misunderstood Why The Search Community Don’t Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda.

10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords.

23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO.

34:05 Disavow Tool: The panel talk about using the disavow tool.

41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #220

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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Optimizing for BERT
  • Google Might Discover Entity Relationships Using 3rd Party Sites
  • Majestic SEO Topical Trust Flow
  • Google Taxonomies and Ontologies
  • Is Google Using Neural Networks to Identify Intent
  • Difference between RankBrain and BERT
  • Using Google Trends in Keyword Research
  • Using Conversion to Prioritize Keywords in Keyword Research
  • Using PPC Conversion to Prioritize Keywords

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can’t optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers.

00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships.

05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow.

06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds.

14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent.

16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries.

21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords.

25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #217

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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Paid Links Still Going Strong
  • Voice Search Past and Present
  • Universal Search Patent Updated
  • Search Patent
  • Personal Assistant Announcement at Google IO
  • Google GMB Listing Verification
  • Google GMB Listing Service Area
  • Google Reviews

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking.

2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense

08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO’s plan and recommendations.

14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency.

17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion.

27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats.

31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it’s replacement.

37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube.

39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook.

43:35 Google’s October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected.

50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #216

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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • SEO Myths and Critical Thinking
  • More on LSI Keywords Bill?
  • The SEO Skills Debate Continues
  • Value of Hiring an SEO Agency
  • Twitter Chat
  • NoFollow was Always a Hint not a Command
  • YouTube Channel Subscription Program
  • Contacting Paid Platforms
  • Google’s October Core Update
  • Value of Ranking Reports

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc wrote a book about critical thinking.

2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense

08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO’s plan and recommendations.

14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency.

17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion.

27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats.

31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it’s replacement.

37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube.

39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook.

43:35 Google’s October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected.

50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

iTunes and the Dojo Radio iPhone App!