Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #218

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • SERP Out Analysis and History of Universal Search
  • Is EAT a Ranking Factor?
  • Is Google Responsible for the Validity of Facts in Searches?
  • Implementing Keyword Research in 2019
  • LSI Keywords Revisited
  • Using Ontologies & Categories in Keyword Research
  • Natural Language Processing & Voice Search

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search.

08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny.

18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results.

20:40 Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL’s it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below.

28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research.

43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research.

48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #217

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Paid Links Still Going Strong
  • Voice Search Past and Present
  • Universal Search Patent Updated
  • Search Patent
  • Personal Assistant Announcement at Google IO
  • Google GMB Listing Verification
  • Google GMB Listing Service Area
  • Google Reviews

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking.

2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense

08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO’s plan and recommendations.

14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency.

17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion.

27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats.

31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it’s replacement.

37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube.

39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook.

43:35 Google’s October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected.

50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

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