Featured Snippets: Types & Strategies To Maximize Traffic

Featured Snippets: Types & Strategies To Maximize Traffic

By Terry Van Horne

Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets:

  1. How to get featured snippets
  2. How to manage no click SERPs
  3. How to increase clicks and traffic from featured snippets

Terry Has put together a full reference at Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic and the video

Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #225

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Google Quality Raters Guide Updated
  • Quality Raters Guide Changes How Local Results are Reviewed
  • Only 2% Of Users go Past Page 1 in SERPs
  • No Click Searches Reach 50%
  • New QRG Seeking More Details
  • Google Adds Package Tracking to SERP
  • Google and Genius Litigation

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines.
References:  Search Engine Land and SEM Post

04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area.

07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why’s and hows of the new data indicating only a few people are going past page 1 in SERPs.

09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light..

16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics.

18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google’s service.

20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #224

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Looking Back on the Early Days of Search
  • Google Confirms November Local Update
  • Improving Content Focus
  • Interstitials Can Block Indexing
  • How Irrelevant Links can negatively Affect Content Focus

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry’s early days in search and the SEO techniques of the day.

09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results.

21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus.

25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don’t like them.

29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #223

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Local Search Survey
  • Google Maps Dominant Local Search Tool
  • SERP Eye Tracking Survey
  • No Click searches reaches 50%
  • Benefits of SERP Out Analysis
  • Are Meta Descriptions Important for SEO?
  • BBB Bad Reports on SEO discussion

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media.

00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search.

15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance.

28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results.

32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year.

37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis.

40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion.

47:02 BBB discussion: Zara asked if BBB reports affect rankings.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #222

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Misquoted And Misunderstood, Why The Search Community Don’t Believe The WSJ About Google Search
  • Local Algo Update
  • Is Reciprocal Linking Good for SEO?
  • Disavow
  • Bing Has Been Doing The BERT Thing Since April

The full video

:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

01:22 Misquoted And Misunderstood Why The Search Community Don’t Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda.

10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords.

23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO.

34:05 Disavow Tool: The panel talk about using the disavow tool.

41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #221

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • What is Semantic Copy for Websites?
  • Mobile First Indexing Announcement
  • Are Hamburger Menus UX Friendly?
  • BERT Indepth

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media.

00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get results.

05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. Reference

13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX.

27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works. Reference

Bill’s Keyword School and KnowledgeGraph Slidedecks From SMX

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #220

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • Optimizing for BERT
  • Google Might Discover Entity Relationships Using 3rd Party Sites
  • Majestic SEO Topical Trust Flow
  • Google Taxonomies and Ontologies
  • Is Google Using Neural Networks to Identify Intent
  • Difference between RankBrain and BERT
  • Using Google Trends in Keyword Research
  • Using Conversion to Prioritize Keywords in Keyword Research
  • Using PPC Conversion to Prioritize Keywords

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.

00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can’t optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers.

00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships.

05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow.

06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds.

14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent.

16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries.

21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.

24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords.

25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #219

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

00:17 What are Word Vectors?: Terry Talks about a page he discovered called “Introduction to Word Vectors“.

05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow.

10:46 Related Entities & the Question Graph:More discussion of finding related entities and questions in a SERP and the questiongraph powering the questions in the SERP.

13:50 How Venice Update Affected SERPS & Location Based Search: Bill discusses Local Search and Location Based Search.

23:55 Image Search Optimization: Panel discusses optimizing Images for Image Search.

32:20 X-Frame-Options Header Deprecated: Terry discusses the deprecated header.

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Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #218

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • SERP Out Analysis and History of Universal Search
  • Is EAT a Ranking Factor?
  • Is Google Responsible for the Validity of Facts in Searches?
  • Implementing Keyword Research in 2019
  • LSI Keywords Revisited
  • Using Ontologies & Categories in Keyword Research
  • Natural Language Processing & Voice Search

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media.

01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search.

08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny.

18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results.

20:40 Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL’s it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below.

28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research.

43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research.

48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain.

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