Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:
- Optimizing for BERT
- Google Might Discover Entity Relationships Using 3rd Party Sites
- Majestic SEO Topical Trust Flow
- Google Taxonomies and Ontologies
- Is Google Using Neural Networks to Identify Intent
- Difference between RankBrain and BERT
- Using Google Trends in Keyword Research
- Using Conversion to Prioritize Keywords in Keyword Research
- Using PPC Conversion to Prioritize Keywords
The full video:
Highlights from Audio Version
Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Pros.
00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can’t optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers.
00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships.
06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds.
14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent.
16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries.
21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.
23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords.
24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords.
25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients.