Internet Marketing Excerpts From Bill & Ammon’s Bogus Hangout #221

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon’s Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren’t SEO or internet marketing in nature. Topics included:

  • What is Semantic Copy for Websites?
  • Mobile First Indexing Announcement
  • Are Hamburger Menus UX Friendly?
  • BERT Indepth

The full video:

Highlights from Audio Version

Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media.

00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get results.

05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. Reference

13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX.

27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works. Reference

Bill’s Keyword School and KnowledgeGraph Slidedecks From SMX

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